Saturday, March 30, 2013

Dew on a Petal Interview

Our next Interview is with Dew on a Petal..

1) How did you come up with the name to your shop?

 It was a name I came up with many years ago. I tossed around a few ideas and this just sounded not too restrictive yet friendly

2) What was the first thing that you created & sold that made you think- Wow- I CAN do this?

 I started out making jewelry. I took classes at the in lampwork beadmaking and jewelry construction back in the 80s. I moved on to fiber jewelry because I have been a crocheter all my life. I have many skills such as machine knitting, crochet, embroidery and sewing, but have little time for that now.
3) Who or What started you on this path?

Honestly? Money. I wanted to find something I enjoyed doing while making a profit doing it. I had just put 2 girls through private college (including Juilliard) with no help from their father and was desperate when it came time to start repaying. I was living in Manhattan which as you may know, has almost no middle class. I was still working fulltime making enough to pay the rent and bills but little else. I opened up an Etsy account to sell jewelry but decided that it was too competitive. I had put all my candle supplies in storage (a former hobby) but I decided to take then out of storage to make candles as gifts for my co-workers. At that time I discovered soy wax and experimented with it and fell in love with it. Shortly after that, I received my first wedding order and the rest is history. I now do custom color matching which I think is unique to the industry.
4)What is the Favorite tool of your trade and why?

I have tons of molds and love experimenting with the qualities of each one. I have also expanded to include other fragrance products such as diffusers, soap and sachets. I developed a recently candle with a tea light insert to create a ForeverCandle.
4) What is your best advice or tip to give another vendor?

Always be open to change. Make what sells. Find your niche. I started out with jewelry, moved on to crochet jewelry and stickpins, then on to home goods, then to candles. I have found my niche in wedding and custom candles. If my customer has an idea, I will do my best to create it for them. In 6 years I have perfected the art of making candles.
5) Are you doing any craft shows this year? or are you selling in any co-ops or shops?

I do very few shows now and keep them closer to home. I love meeting customers face to face when I can. I always do the Indie Garage Sale in Utica a few times a year, Whitney Point Fall Festival, Skaneateles and a few others. My candles are in a few shops now, including The Barstow House and a shop in LA. Most of my business is now wholesale and making blanks for PersonalizedCandles

6) Pease Pick the fave thing in your shop.. and provide the link to it.. and tell why you like it best.

Soy pillar candle set of 4 with tea light inserts 4" diameter ForeverCandle.  I like it because it’s a unique product.

7) This os one of the things I like in her shop:
Fireplace Soy Candle, Travel Tin, Wood Fireplace, Winter Fire $8.00

8) Please provide your links

Thanks Marty.. good interview!

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