However-- there is another group out there in Etsyland that will report that
shop to the powers that be as Spam. It is written in the Etsy Rules that doing this
(contacting someone to thank them and/or offering them a sale) is a Big No-No.
From the DOs & DON'Ts Page: (http://www.etsy.com/help/article/483?ref=help_search_result#conversations)
I get that shop keepers want more sales- I do too. And most who do this, I am thinking consider this fair game in trying to reel in a potential customer. I do get it.
Favorites, to me, are not so much about me loving your item. I do, for the most part, actually like the item that I have favorited. But sometimes, that is not the case. For me Favorites are a marketing tool. If I favorite your item-- then others will see that I did that and might come looking at my shop. I also am quick to see who likes your items- that might be similar to mine- and go like their shops. That helps me... because I do think that my similar items are nicer than yours and I want those people who liked your things to see mine too.
All is fair when one is trying to get business. Circles work much the same. The saying about 'keep your friends close and your enemies closer' rings true here.. except I would say to keep your competition closer!